In hospitality, our goal has always been to fulfill the unexpressed wishes and needs of our guests.

The problem is — sometimes we get those unexpressed needs wrong. Not from lack of effort, but from lack of information. There was never an easy way to truly know what a guest wanted before they arrived.

My Rider was built after years of working in hospitality and feeling that frustration firsthand. Watching teams work incredibly hard to personalize a stay, only to miss the mark on something simple — because nobody ever just asked.

That's what My Rider is about. Not more data. Not another form. It's about removing the guesswork so the people who care about creating great experiences can actually create them.

Think about it — we all have a green room. That place of comfort that feels like home, no matter where in the world you are. A familiar pillow. A specific coffee. The little things that make a place feel like yours.

Every property now has the ability to make that happen — for every guest, every stay.